The goal of workflow is to automate the manual, typically repetitive procedures that all stakeholders in a sales office (sales staff, administrative support, marketing and management) perform in their day-to-day job responsibilities. Workflow solves this problem by allowing you to define, record, and run standard automated processes called campaigns. Campaigns are extremely adaptable, ranging from the simple “send-letter, wait 1 day, schedule follow up call” sequence, up to the complicated of a full marketing drive introducing Broadcasting’s services to a pre-defined segment of the prospect database (for example, business in the tourist sector).
By allowing you to automate your sales processes, and eliminate the drudgery of scheduling and mail-merging, workflow functionality frees up valuable time to spend on the truly important selling tasks of ….personally connecting …
An area relevant to Broadcasting’s application. |
